Goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008. With a focus on natural, clean products and practices, Goop offers a range of items from skincare and beauty to fashion and travel.
Founded by Gwyneth Paltrow in 2008 as a weekly newsletter.
Expanded into a wellness and lifestyle brand with an e-commerce site, brick-and-mortar stores, and a production company.
Controversial history, with critics accusing the brand of promoting pseudoscience and making unproven health claims.
Offers a selection of clean, vegan, and cruelty-free beauty products.
Australian skincare brand founded by model Miranda Kerr, with a focus on organic and natural ingredients.
Korean beauty e-commerce site with a focus on curated, high-quality skincare products.
A range of skincare and supplements designed to promote healthy, glowing skin.
A variety of vitamin and supplement blends to support overall health and wellness.
A collection of fragrance oils and perfumes made with natural ingredients.
While many Goop products do use natural ingredients, some contain synthetic or processed ingredients as well.
Goop has been criticized for promoting pseudoscience and making unproven health claims, such as recommending vaginal steaming and jade eggs for vaginal health.
Opinions on the value of Goop products vary. Some users find the products effective and worth the investment, while others find them overpriced and not worth the hype.
Yes, Goop has several brick-and-mortar stores in the US and UK.
As of 2021, Paltrow still serves as the face and creative force behind Goop, but has stepped back from day-to-day operations.
