Salewa is an Italian brand that produces high-quality outdoor equipment and apparel, specializing in mountaineering and alpine activities. The brand is committed to sustainability and ethical manufacturing practices, using environmentally-friendly materials such as recycled polyester and natural fibers like organic cotton.
Founded in 1935 in Munich, Germany.
Originally a leather goods manufacturer.
Expanded into the outdoor sports market in the 1950s and 1960s.
Moved headquarters to Bolzano, Italy in 1970.
Introduced its trademark 'salewa' loop strap in the 1980s, which revolutionized backpack design.
Currently present in over 30 countries worldwide.
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Salewa produces a range of mountaineering boots designed for alpine activities, with features like waterproof membranes, technical soles, and crampon compatibility.
Salewa backpacks are designed for alpine activities and feature the trademark 'salewa' loop strap for a customizable fit. They offer a range of sizes and materials for different activities and conditions.
Salewa produces a range of softshell jackets designed for alpine activities, with features like water-repellent fabrics, breathable membranes, and adjustable hoods.
Salewa is based in Bolzano, Italy.
Salewa uses a range of materials in its products, including environmentally-friendly materials like recycled polyester and organic cotton.
Yes, Salewa is committed to sustainability and ethical manufacturing practices, using environmentally-friendly materials and reducing waste in production.
Salewa products are designed for mountaineering and alpine activities, including hiking, climbing, and skiing.
The Salewa loop strap is a trademark feature of Salewa backpacks that allow for a customizable fit for different body types and activities.
