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Item #:
90321737
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, Paperback
Item #:
90321737
TMT 98
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Predictably Irrational will reshape the way you see the world, and yourself, for good.
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What Stands Out
Behavioral Insights
Explores cognitive biases influencing decision-making, offering readers a deep understanding of irrational choices and their consequences, ultimately helping them make better decisions in personal and professional life.
Expanded Edition
Includes updated research and new examples, ensuring relevance and providing readers with fresh insights into human behavior, appealing to both new and returning fans of the original work.
Accessible Writing
Written in an engaging, relatable style, making complex psychological concepts easy to understand, which enhances learning and enjoyment for a diverse audience seeking to improve their decision-making abilities.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | April, 2010 |
| Pages | 384 |
| Reading level | General |
| Subgenre | Economics |
| Series title | No Series |
| Number in series | 1 |
| Edition | revised and expanded Edition |
| Publisher | HarperCollins |
| Original languages | English |
| Translator | Joosun Lee |
| Language | English |
| Awards won | National Book Award Finalist |
| Is collectible | N |
| Illustrator | Camille Rose Garcia |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.54 x 0.90 x 7.96 in (16.6 x 2.3 x 20.2 cm) |
| Assembled product weight | 0.63 lb (290 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Behavioral Economics Enthusiasts
Those interested in understanding human behavior and decision-making will find valuable insights in this book.
-
Marketing Professionals
Marketers can leverage the principles discussed to create more effective strategies based on consumer psychology.
-
Students and Academics
Students studying psychology, economics, or sociology will benefit from the foundational concepts presented in the book.
-
Casual Readers
Individuals looking for light reading may find the analytical content heavy and complex.
Product Description
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, Paperback
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Customer Questions & Answers
-
Question:
What is the main theme of 'Predictably Irrational'?
Answer: The book explores how human behavior is often irrational and how our decisions are influenced by hidden factors. -
Question:
Who is the author of this book?
Answer: The book is authored by Dan Ariely, a renowned behavioral psychologist. -
Question:
Is this book suitable for someone with no background in economics?
Answer: Yes, the book is written in an engaging manner, making economic concepts accessible and entertaining for everyone.
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Features & Benefits
- Groundbreaking bestseller by Dan Ariely on human decision-making.
- Explores the paradox of rationality in everyday choices.
- Reveals why we often make illogical financial decisions.
- Highlights the impact of hidden influences on our behaviors.
- Includes entertaining insights that make economics relatable.
- Now inspiring a Fall 2023 NBC show, bringing more attention to its concepts.
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