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Item #:
14463552
Marketing 4.0: Moving from Traditional to Digital, Hardcover
Item #:
14463552
TMT 138
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Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow.
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What Stands Out
Digital Transition
Explains the shift from conventional marketing to digital strategies, providing insights into adapting to evolving consumer behaviors and preferences in a digital landscape.
Strategic Insights
Offers actionable frameworks for integrating technologies and social media into marketing plans, guiding brands through effective strategies to enhance customer engagement and loyalty in a digital era.
Expert Perspectives
Includes contributions from industry leaders, delivering diverse viewpoints and case studies that illustrate successful digital marketing implementation and inspire innovative approaches.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 20161205 |
| Pages | 208 |
| Reading level | Professional & Vocational |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Wiley |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Illustrator | Gwyneth Williamson, Louise Forshaw, Steve Evans, Eva Sassin |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.1 in (23.1 cm) |
| Assembled product weight | 0.8 lb (360 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Marketing Professionals
Ideal for those looking to enhance their digital marketing strategies and adapt to modern consumer trends.
-
Business Students
Perfect for students who wish to understand the shift from traditional marketing methods to digital approaches.
-
Entrepreneurs
Great resource for entrepreneurs aiming to leverage digital marketing for business growth and engagement with customers.
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Casual Readers
Not suitable for those seeking light reading; it contains in-depth marketing concepts that require focus and interest.
Product Description
Marketing 4.0: Moving from Traditional to Digital, Hardcover
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Customer Questions & Answers
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Question:
What is the key focus of Marketing 4.0?
Answer: The key focus is adapting marketing strategies to the changing consumer landscape and building better engagement. -
Question:
Who are the authors of Marketing 4.0?
Answer: The book is written by the world's leading marketing authorities. -
Question:
How does this book help in modern marketing?
Answer: It provides a framework to navigate new marketing rules and effectively reach consumers today.
Philip Kotler All Books Editorial Review
Marketing 4.0: Moving from Traditional to Digital is a compelling non-fiction book published in December 2016 by Wiley, guiding readers through the dynamic transition from traditional marketing methods to modern digital strategies. With 208 pages dedicated to the study of marketing in the business and investing genre, it provides valuable insights for anyone looking to enhance their understanding of how digital transformation impacts marketing. The hardcover format adds durability, making it ideal for continued reference. Readers have praised its clear writing style and practical examples, making marketing concepts accessible to a broad audience, including those at a high school educational level.
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Pros
- Well-structured content for easy understanding
- Provides practical insights into digital marketing
- Durable hardcover format for lasting quality
- Appealing design with illustrations by notable artists
- Suitable for both beginners and professionals
Cons
- Might not cover the latest marketing trends extensively
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TMT 138
Order now and get it around Saturday, September 26
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Features & Benefits
- Discover the new rules of modern marketing with Marketing 4.0.
- Learn to stand out and create memorable WOW moments.
- Build a loyal and engaged customer base with innovative strategies.
- Adapt to the changing consumer landscape and market dynamics.
- Utilize the insights of leading marketing authorities to enhance your approach.
- Gain the competitive edge needed for effective customer engagement.
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