Item #:
37993150
B2B Street Fighting: three counterpunches to change the negotiation conversation
87% of respondents would recommend this to a friend
Item #:
37993150
TMT 95
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B2B Street Fighting finally reveals that negotiation is a highly repeatable, predictable process.
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What Stands Out
Targeted Strategies
Offers specific counterpunch strategies tailored for B2B negotiations, enabling readers to shift conversations towards favorable outcomes in competitive environments.
Practical Insights
Provides actionable insights and real-world examples that guide professionals in navigating complex negotiation scenarios with confidence and effectiveness.
Expert Guidance
Authored by negotiation experts, this book combines theoretical knowledge with practical application, ensuring readers develop skills that lead to successful negotiations.
Product Details
| Country of Origin | This item will be imported from US |
| What is in the box | B2B Street Fighting: three... For more details, please check description/product details |
Who Should Buy?
-
Sales Professionals
Salespeople seeking advanced negotiation techniques to improve closing rates will find valuable insights in this book.
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Business Leaders
Executives looking to enhance their negotiation strategies for better business outcomes will benefit from the actionable advice provided.
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Entrepreneurs
Startup founders needing to navigate tough negotiations can gain practical tools and strategies for successful deal-making.
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Casual Readers
Individuals looking for light reading or casual insights may find the negotiation focus too intense and specialized.
Product Description
B2B Street Fighting: three counterpunches to change the negotiation conversation
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Customer Questions & Answers
-
Question:
What is the core concept of B2B Street Fighting?
Answer: It presents negotiation as a repeatable, predictable process rather than just a soft skill. -
Question:
How many negotiations is the book based on?
Answer: The insights are drawn from over 20,000 B2B negotiations globally. -
Question:
What does the book help you achieve in negotiations?
Answer: It teaches you to shift the conversation from price to the value of your solutions.
Negotiating Editorial Review
**** "B2B Street Fighting: Three Counterpunches to Change the Negotiation Conversation" by Brian Dietmeyer has garnered positive feedback from various sales professionals who appreciate its practical insights and actionable strategies for navigating complex business negotiations. The author, who emphasizes a "street fighter" approach, outlines essential techniques such as Multiple Equivalent Offers, the Consequences of No Agreement, and strategic negotiation trades. These methods are praised for their effectiveness, especially in B2B contexts where professional buyers often prioritize price. Reviewers have noted that the book serves as a valuable resource for both new and seasoned sales negotiators, promoting a collaborative atmosphere between sellers and buyers. Users have reported measurable success after applying principles from the book, highlighting concrete examples of increased revenue and improved deal structures. Some readers emphasized the importance of preparation and understanding the customers' needs, which the book effectively addresses. Despite the overall positive reception, a few critiques point to a desire for deeper exploration of customer value in business markets. Some find that certain sections may come off as self-promotional rather than providing substantial insights. However, for those engaged in sales and negotiation, "B2B Street Fighting" is widely regarded as a must-read resource that equips professionals with the tools needed to succeed in high-stakes environments. **
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Pros
- Offers practical, actionable negotiation strategies
- Encourages collaborative deal-making
- Provides real-world examples of successful application
- Suitable for various levels of sales experience
- Promotes thorough preparation and understanding of client needs
Cons
- Some content may feel promotional for the author's services
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TMT 95
Order now and get it around Sunday, September 20
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Features & Benefits
- Revolutionary approach to B2B negotiation tactics.
- Based on 15 years of consulting and 20,000 negotiations.
- Shows how to anticipate and neutralize buyer tactics.
- Shifts focus from price to value in negotiation.
- Offers three effective counterpunches for negotiation success.
- Empowers you to redefine negotiation conversations.
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