Item #:
37993150
B2B Street Fighting: three counterpunches to change the negotiation conversation Paperback March 15, 2011
Item #:
37993150
TMT 95
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B2B Street Fighting finally reveals that negotiation is a highly repeatable, predictable process.
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What Stands Out
Targeted Strategies
Offers specific counterpunch strategies tailored for B2B negotiations, enabling readers to shift conversations towards favorable outcomes in competitive environments.
Practical Insights
Provides actionable insights and real-world examples that guide professionals in navigating complex negotiation scenarios with confidence and effectiveness.
Expert Guidance
Authored by negotiation experts, this book combines theoretical knowledge with practical application, ensuring readers develop skills that lead to successful negotiations.
Product Details
| Publisher | Think! Inc. |
| Publication date | March 15, 2011 |
| Language | English |
| Print length | 190 pages |
| ISBN-10 | 0615368301 |
| ISBN-13 | 978-0615368306 |
| Item Weight | 9.9 ounces (280.67 grams) |
| Dimensions | 5.5 x 0.43 x 8.5 inches (14 x 1.1 x 21.6 cm) |
Who Should Buy?
-
Sales Professionals
Salespeople seeking advanced negotiation techniques to improve closing rates will find valuable insights in this book.
-
Business Leaders
Executives looking to enhance their negotiation strategies for better business outcomes will benefit from the actionable advice provided.
-
Entrepreneurs
Startup founders needing to navigate tough negotiations can gain practical tools and strategies for successful deal-making.
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Casual Readers
Individuals looking for light reading or casual insights may find the negotiation focus too intense and specialized.
Product Description
B2B Street Fighting: three counterpunches to change the negotiation conversation Paperback March 15, 2011
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Customer Questions & Answers
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Question:
What is the core concept of B2B Street Fighting?
Answer: It presents negotiation as a repeatable, predictable process rather than just a soft skill. -
Question:
How many negotiations is the book based on?
Answer: The insights are drawn from over 20,000 B2B negotiations globally. -
Question:
What does the book help you achieve in negotiations?
Answer: It teaches you to shift the conversation from price to the value of your solutions.
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Features & Benefits
- Revolutionary approach to B2B negotiation tactics.
- Based on 15 years of consulting and 20,000 negotiations.
- Shows how to anticipate and neutralize buyer tactics.
- Shifts focus from price to value in negotiation.
- Offers three effective counterpunches for negotiation success.
- Empowers you to redefine negotiation conversations.
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