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Item #:
177842865
All Marketers Are Liars - They Tell Stories: The Power of Telling Trustworthy Stories in an Unreliable World
Item #:
177842865
TMT 33
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Today's marketer's best tactical is to find a story worthy of the identity of the product, construct it well, and tell it in a language the audience understands.
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What Stands Out
Computing Narrative
Engages readers with captivating stories that illustrate the importance of authenticity in marketing, making complex concepts accessible and relatable.
Trust Building
Equips markets with tools to craft truthful stories, fostering trust and credibility with their audience, essential for long-term success in a skeptic market.
Practical Insights
Offers actionable strategies and real-world examples that empower markets to effectively communicate genuine messages, enhancing their brand's reputation and connection with customers.
Product Details
| Publishers | ELMA Publishing House |
| Date of publicization | December 1, 2014 |
| Prints | 8th. |
| Language | Turkish |
| Print length | 208 pages |
| ISBN-10 | 9756093161 |
| ISBN-13 | 978-9756093160 |
| Dimensions | 21 x 1.2 x 14 cm |
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Marketing Professional
Essential for marketers looking to enhance storytelling skills and connect authentically with their audience for better engagement.
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Business Owners
Useful for entrepreneurs seeking to build a strong brand narrative that resonates and inspirations trust among customers.
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Students of Marketing
Great resource for students aiming to understand the significance of storytelling in building successful marketing campaigns.
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Literary Critics
Those focused on traditional literary analysis may find this marketing-centric perspective less informative or relevant.
Product Description
All Marketers Are Liars - They Tell Stories: The Power of Telling Trustworthy Stories in an Unreliable World
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Customer Questions & Answers
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Question:
What makes storytelling important in marketing?
Answer: Storytelling connections emotionally with consumers, making the product memorable and trustworthy. -
Question:
Can anyone learn to market effectively using stories?
Answer: Yes, the book provides insights that can help anyone interested in marketing, regardless of their background. -
Question:
Is this book suitable for both marketers and consumers?
Answer: Absolutely, it offers valuable perspectives for both parties on the marketing process.
Seth Godin , Serpil Demirci (Çevirmen) Editorial Review
All Marketers Are Liars - They Tell Stories, written by Seth Godin, dives into the significance of storytelling within the realms of marketing and sales, particularly in today's unreliable world. Readers passionate about marketing and finance have highlighted the book's potential as a roadmap for effectively communicating brand narratives. Many have praised the book for its straightforward language, making it accessible to a broad audience. However, the reception has not been universally positive. Some readers expressed disappointment, feeling that the title set high expectations that the content did not meet. Critics noted that while the theme of storytelling is repeated through, the examples predictably focused on foreign brands, which might not resonate with local audience. Additively, a few readers remarked on the repetitive nature of the writing, finding it tedious and lacking in depth compared to other marketing literature available. Despite the mixed feedback, the Consensus seems to lean towards its value for those in the marketing and sales industry. The book services as a helpful introduction for newcomers and could enrich perspectives for seasoned professionals, even if it does not reach the heights of Godin's prior works. **
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Pros
- Accessible language that appears to a broad audience.
- Valuable for marketing and sales professionals seeking to enhance storytelling skills.
- Provides practical insights and services as a roadmap for effective brand communication.
Cons
- Some readers felt the book didn't live up to its intriguing title.
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TMT 33
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Features & Benefits
- Challenges traditional marketing methods in a competitive landscape.
- Emphasizes storytelling as the key marketing tactical for modern marketers.
- Encourages markets to tailor stories to their product's identity.
- Highlights the importance of audience understanding in effective messaging.
- Promotes engagement through storytelling that resonates with consumers.
- Offers accessible and numerous insights through the reading experience.
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